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Craftsvilla’s in-house brand #Anuswara | In association with Femina

Hi everyone 🙂

How is your week coming along so far? Mine has been tiring already. I can’t really wait for the long weekend ahead!

Anyway, last week I had a fun Friday, thanks to Femina who hosted us for the launch of Craftsvilla’s in-house brand launch #Anuswara ! You must have already seen a sneak peek on our social media handles 🙂 The launch was at The Open Box, Bangalore which is a wonderful place I never discovered prior to this event. You should definitely visit this place if you are someone who loves decor!

I’m sure you must have already heard of Craftsvilla, which is an online store that houses some of the best ethnic wear, be it for any event or occasion. I have tried Craftsvilla before for Anarkalis and really liked what I purchased. But Craftsvilla #Anuswara definitely took me by surprise! Although I have mostly seen their collections that are more appropriate for weddings, events etc, Anuswara comes in fresh summer pieces that is perfect for this season. Heavy embroidered lehengas, sarees are okay for occasions but we can’t really wear them during summer, can we?


My take on Craftsvilla’s in-house brand #Anuswara and their new collection

What we loved: Craftsvilla’s contemporary take on ethnic wear for women which is inspired from crafts like Kalamkari, Ikat, block printing and Indigo. 🙂 There was a fashion show featuring the launch collection with showstopper, Pranitha Subash.

I loved what Pranitha wore. She wore a contemporary summer dress in red and paired them with white sneakers! So casual and comfortable to beat the heat this summer 🙂


Ikkat Illustrations: The collection had fashionable silhouettes with zig-zag structure created with interwoven yarns.

Indigo Impressions: I never thought combining contemporary fashion with indigo dyeing would result in fashion that’s so wearable and a heads-turner! This was my favourite  from the entire collection.

craftsvilla anuswara collection the jeromy diaries IMG_9461

I feel like this collection would be great for working women as it is not too OTT (Over The Top) and if you are someone who loves to include crafty fashion in your work wear or daily wear, Craftsvilla #Anuswara would definitely get your attention.

On the whole, we loved Craftsvilla’s #Anuswara collection for it’s sheer simplicity yet the statement pieces that they have created. This also inspires me to create more contemporary ethnic fashion styling on the blog. 🙂 You will see one soon, I promise!

On another note, what is your idea of contemporary ethnic fashion? Let me know in the comments below 🙂

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  1. What a beautiful collection! Eyeing quite a few of the pieces!!

  2. Oh! I love all the the kurtas especially the indigo ones! Best this season!

  3. The mirrors look beautiful! And the collection is definitely great for the summers.

  4. Love the interior!

  5. Love the mirrors on the ceiling! Very innovative!
    The prints and colors look interesting 🙂

  6. I think the Ikat and Kalamkari ones are my favourite.